Setup the magic
Here's how to get the most out of your Brandsynth experience.
Brand Checklist
What you'll need to set up your brand.
Brand info
Name, Tagline & contact info
Brand colors
in Hex or RGB
Your logo
In high res & any variations
Brand font
Google fonts selections for each
Hero imagery
1-3 High res imagery
A hobby
For all the extra time you'll save
Setup Guides
An in-depth explanation of all branding elements. For further assistance, please visit oursupport page.
Brandsynth uses the following basic information on your branded documentation.
What you'll need
- Brand name
- Tagline
- Contact information
- Team info
Higher level
- Brand name
- Tagline - a very brief description of your offering and its value to customers. Your tagline should range from a few words, to two sentences at most. To better understand the importance and features of an effective tagline, refer tothis medium article.
Lower level
This information can be applied and altered within your 'Brand Settings' after completing the brand setup process, and creating a Brandsynth account.
- Business email
- Business phone number
- Business address
- Website URL
Team members
Once you've completed your brand setup, team members may be added and changed within the 'Team' page. This information will be automatically applied to all personalised documentation. Prior to generating a personalised document, simply select the team member that you would like applied.
Your brand's colors are used to create a range of design variations for you to choose from.
What you'll need
- Your brand colors, up to 6
- Color Hex codes e.g. #39c0e0
Your brand colors
These colors are often associated with your logo and will be used consistently throughout your branding.
Choose up to 6 colors that best represent your brand. By selecting the color preview zone, a palette with a set of predefined colors will be available for you to choose from. If you require a color or shade that isn't available within the general palette, you may use the color picker or copy in any hex color code of your choosing. By selecting 'Gradient', you may choose any two colors to create a side, angled or radial gradient color effect.
If you're unsure of a suitable selection of brand colors to use, we recommend trying our 'Extract From Image' tool. By uploading any .PNG, .SVG or .JPG image file, we are able to generate a color palette consisting of the 6 most prominent colors found within the image or logo.
Try to think of colors that may look good behind, or alongside your logo and selected imagery.
Logo Upload
What you'll need
- Your logo files as .eps, .odf, .png or .jpg
- Up to 6 variations of your logo
Logo upload
Brandsynth allows the upload of up to 6 logo variations. If you have acquired your logo from a designer or logo generator, often they'll give you a primary logo, a landscape logo, a portrait logo, and a reverse version of each.
When uploading a logo variation, you'll be prompted to select the background color/s that it may look good with. The colors that you'll be able to choose from include your selected brand colors, and white. This information is used by Brandsynth to determine the different documents, and design variations that a specific logo may look good on.
File types
The recommended logo file types are .SVG and high resolution .PNG files. Both of these files types support transparent backgrounds, allowing for more design variations to be generated. Using .JPG files may limit the design variations for you to choose from.
If available, we recommend using a .SVG based logo. This will ensure the highest quality of design output and that quality won't be lost when scaling your image for larger branded assets.
An EPS file can be easily converted to a SVG file using this online tool.
Select your brands heading and content font.
What you'll need
- Google font selection for your heading & body copy
Heading & content fonts
Brandsynth uses two main font selections; a main heading font and a content font. Where applicable, these fonts will be applied consistently throughout the generation of your branded documentation.
Selecting a complimentary set of fonts is important for the consistency and flow of your brand, and may help better communicate your offering. If you're stuck on a finding a combination that works for your brand, you may find some inspiration here.
Your hero imagery should best represent the mood and purpose of your brand.
What you'll need
- 3 hero images
- High resolution files
Main brand imagery
Your imagery should help communicate the mood, style and offering of your business. This may include a photo of your product, a pattern that compliments your other branding elements and a general image that reflects the mood of your brand.
It is important to ensure that your imagery is consistent with the other branding elements of your business. Such elements include your logo, typography and color palette.
Don't have any imagery?
Purchasing quality stock imagery to use throughout your marketing can provide crucial benefits for your business and brand, at a relatively low cost. We recommend using sites such as www.shutterstock.com and www.istockphoto.com to purchase high quality stock imagery for your business.
There are also many free stock sites available including www.unsplash.com, www.burst.shopify.com, www.pexels.com and www.landingstock.com. It is important however, to ensure that the selected image attributes and quality are appropriate.
More features
Font logo creator
What you'll need
- Your brand name
Font logo tool
Don't have a logo yet?
A custom logo, although recommended, isn't always required to start your business. Our font logo tool is a simple, yet effective way to create your first logo.
Using the Google Font library and a flexible set of options to adjust your business name, you can create a strong and distinctive text-based logo to help get your brand off it's feet.
Simply add your business name within one, two or all three of the phrase groupings. From here, you can alter the text fonts, colors, alignment, letter spacing and phrase sizing. Visualise your text-based logo live as you create it to ensure that you are happy with how it looks. After previewing your documentation, you may come back and change your text-based logo anytime prior to purchase.
Team members
What you'll need
- Team member info, up to 6
Team members
Once you've completed your brand setup, team members can be added and edited within the team page. This information will be automatically applied to all personalised documentation. Simply select, from the drop down menu, the team member that you would like applied to the documentation prior to download.
