Set up the magic
How to set up your brand in Brandsynth
Brand Checklist
What you'll need to set up your killer brand
Brand Info
Name, Tagline & contact info
Brand colors
in Hex or RGB
Your logo
In high res & any variations
Brand font
Google fonts selections for each
Hero Imagery
1-3 High res imagery
Hobby
For all the extra time you'll save
Setup Guides
More info on each step in Brandsynth. For further help visit our support page
Brandsynth uses the following basic information on your branded documentation.
What you'll need
- Brand name
- Tagline
- Contact information
- Team info
Higher level
- Brand name
- Tagline - a very brief description of your offering and its value to customers. Your tagline should range from a few words, to two sentences at most. For a better understanding of the importance of a tagline, and what makes a good tagline, refer to this medium article.
Lower level
This information can be applied, and altered within your 'Brand Settings' after previewing your brand.
- Business email
- Business phone number
- Business address
- Website URL
Team members
Once you've completed your brand setup, team members can be added and edited within the team page. This information will be automatically applied to all personalised documentation. Simply select, from the drop down menu, the team member that you would like applied to the documentation prior to download.
Your brand's colors are used to create a range of design variations for you to choose from.
What you'll need
- Your brand colors, up to 6
- Color Hex codes e.g. #39c0e0
Your brand colors
Choose up to 6 colors that best represent your brand. You may choose colors from our color palette, or copy in Hex color codes to select any color, or set of colors. By selecting 'Gradient', you may choose any two colors to create a side, angled or radial gradient.
These colors are often associated with your logo and should be used consistently throughout your brand. If you're unsure of suitable colors to use, upload your logo and/or a piece of your imagery and we'll extract the colors within your logo/imagery for you to choose. This is something that we highly recommend doing to ensure color consistency across your logo, and branded documentation. Alternatively, you can use this helpful resource by Canva to extract the colors of your logo or imagery, and apply the Hex color codes to any of the 6 spots within your color palette.
Try to think of colors that may look good behind, or alongside your logo and selected imagery. This is because there will be design variations that use your selected colors with your logo and imagery.
If you are unhappy with your color selections after previewing your brand prior to purchase, simply edit your brand until you are happy.
Logo Upload
What you'll need
- Your logo files as .eps, .odf, .png or .jpg
- Up to 6 variations of your logo
Logo upload
Brandsynth allows you to upload up to 6 logo variations. If you have acquired your logo from a designer or logo generator, often they'll give you a primary logo, a landscape logo, a portrait logo, and a reverse version of each.
When you upload a logo variation you'll be asked whether it looks good on white, and/or any of the colors that you selected in your color palette. This information is used by Brandsynth to determine the different documents, and design variations that that specific logo will look good on.
File types
The recommended logo file types to use are .SVG and high resolution .PNG files. Both of these files types support transparent backgrounds, allowing for more design variations to be generated. Using .JPG files may limit the output of designs for you to choose from.
If available, use a .SVG based logo. This will ensure the highest quality of design output, and will allow for the scaling, without the loss of quality, of your logo for larger branded assets such as pull-up banners and signage.
An EPS file can be easily converted to a SVG file using this online tool.
Select your brands heading and content font.
What you'll need
- Google font selection for your heading & body copy
Heading & content fonts
Brandsynth uses two main font selections; a main heading font and a content font. Where applicable, these fonts are applied consistently throughout the generation of your branded documentation.
Selecting a complimentary set of fonts is important for consistency and flow of your brand, and may help better communicate your offering. If you are stuck on a finding a combination that works for your brand, you may find some inspiration here.
Your hero imagery should best represent the mood and purpose of your brand.
What you'll need
- 3 hero images
- High resolution files to allow printing
Main brand imagery
Your imagery should help communicate the mood, style and offering of your business. This image may be a photo, or a digitally designed image. Your imagery could range from an image of your product, a pattern that compliments your other branding elements and a general image that reflects the mood of your brand.
It is important to ensure that your imagery is consistent with the other branding elements of your business. These elements are inclusive of your logo, typography, color scheme and any imagery that you may already have.
Don't have any imagery?
Purchasing quality stock imagery to use throughout your marketing and presenting can provide crucial benefits for your business and brand, at often a relatively small cost. We recommend using sites such as www.shutterstock.com and www.istockphoto.com to purchase high quality stock imagery for your business.
There are also many free stock sites available including www.unsplash.com, www.burst.shopify.com, www.pexels.com and www.landingstock.com. It is important however, to ensure that the selected image attributes and quality are appropriate.
More features
Font logo creator
What you'll need
- Your brand name
Font logo tool
Don't have a logo yet?
A custom logo, although recommended, isn't always required to start your business. Our font logo tool is a simple, yet effective way to create your first logo.
Using the Google Font library and a flexible set of options to adjust your business name, you can create a strong and distinctive text-based logo to help get your brand off it's feet.
Simply add your business name within one, two or all three of the phrase groupings. From here, you can alter the text fonts, colors, alignment, letter spacing and phrase sizing. Visualise your text-based logo live as you create it to ensure that you are happy with how it looks. After previewing your documentation, you may come back and change your text-based logo anytime prior to purchase.
Team members
What you'll need
- Team member info, up to 6
Team members
Once you've completed your brand setup, team members can be added and edited within the team page. This information will be automatically applied to all personalised documentation. Simply select, from the drop down menu, the team member that you would like applied to the documentation prior to download.
